Right of Way - January/February2019

56 RIGHT OF WAY JANUARY/FEBRUARY 2019 n Program Planning

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About 85 percent of Americans use a car to get to work every day and every American relies on vehicles for the transportation of goods. Road safety is something that touches us all, but what aspects of road safety do drivers really care about? Does interest for various road safety topics vary by state? Patterson Law Group conducted a study to learn just that.

The firm put together a map of what each state Googles more than any other state with regards to road safety. To find the results, the firm initially compiled over 100 road safety and road behavior topics. The topics were then run through Google Trends to see which states searched for the topics the most. Some of the results were expected, but others were surprising and somewhat alarming.

In Minnesota, the most-searched topic was road construction. In Missouri, the top was bad roads. In Nebraska, the most-searched topic was railroad crossings, while North Carolina’s top search was flooded roads. Finally, in Vermont the hot topic was potholes.

The firm emphasized that just because residents of particular states aren't searching for certain topics with the same volume doesn't mean a topic isn't important for that particular state. Most topics (with the exception of a few) revolve around issues that exist in every state.

"This study was meant to be fun and thought-provoking, but there is also a very serious undertone. We hope this study ignites more national conversations on various road habits and policies," remarked Managing Partner, Travis Patterson. "A majority of vehicle collisions that occur each year are preventable and it's important we keep prevention top of mind to continue to improve road safety for everyone."