There are seven capital investments available for organizations to build value and wealth.
These capital investments are Human, Relationship, Spiritual, Customer, Organizational,
Physical and Financial.
In the 1980 winter Olympics in Lake Placid, the U.S. Men’s Ice Hockey team had to beat the
Soviet Union team, which was ranked #1 in the world. Unexpectedly, they beat the Soviets
on their way to winning the gold in a game that was called the “Miracle on Ice.”
How did this happen? One can assume that it was not because they skated better than
the Soviets. The U.S. team was composed of college students and the Soviets were semiprofessionals. Instead, it was some intangible force. The U.S. coach instilled the aspects
of Human, Relationship and Spiritual capitals. The team took to heart what they heard,
and they believed. The result of the infusion of these capitals was a powerful return on
investment, which allowed the team to rise above expectations to beat the Soviet team. The
effort by the U.S. team was considered the most incredible international ice hockey story in
the last 100 years! There is power investing in intangibles.
BY BALDWIN TOM
How proper investment leads to successful organizations
INTANGIBLES
THE
